French tennis star René “The Crocodile” Lacoste debuted his eponymous fashion house in 1933 with a series of highly trim and functional polo shirts that instantly elevated the traditions of sportswear. Known for its unmistakable embroidered crocodile logo, the brand continues to reflect contemporary tastes with signature charm and sophistication. Premium leisurewear staples—including polo shirts and cable knit sweaters—are rendered in a range of rich colors, while everyday accessories, leather goods, and understated footwear are designed to meet the needs of an active urban lifestyle. An enduring symbol of casual elegance, Lacoste crafts instantly recognizable apparel that upholds its reputation as a leader in luxury sportswear.