THE STORY OF BOY IS A TRUE ONE OFF. IN THAT, THE WILDEST RUMORS AND LEGENDS THAT SURROUND IT COULDN`T HOPE TO COMPETE WITH THE REALITY. BELOVED BY THE UNDERGROUND, BUT FREQUENTLY COURTED BY AN OVERGROUND, HUNGRY FOR A PIECE OF BOY’S TRADEMARK ATTITUDE, IT REMAINS THE LABEL THAT EVERYONE WANTS IN ON.
It all started in 1976. STEPHANE RAYNOR, the original creator, had a dream that the “Eagle” Device and the words “BOY LONDON” would be famous around the world. It began with a revolution On the streets of London – Punk, the youth culture of the MID 70’s, was created at 153, kinds roads, London SW3.
STEPHANE’s vision was still to see his label grow into a global empire, and to make pop star clothing Accessible not only to the rich and famous, but to the kids all over the world. Soon his dream was to become reality through the world’s pop personalities, television stars and media, Which showed celeb-rities like boy George, Elton John, Madonna, the pet shop boys and many many more super stars sporting the “BOY LONDON” look.
With his inspirations moving through clothing into watches and accessories, STEPHANE wants to see the youth of the world wearing his creations from head to toe – from the catwalks to the fashion pages, in the clubs and on the streets. This is the official trade mark carried on all the boy products created by STEPHANE RAYNOR and his designers